Designed Leadership

Designed Leadership

by Moura Quayle


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Great leaders aspire to manage “by design”—with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines. Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It creates the conditions for employees to thrive and for all kinds of businesses to succeed.

In Designed Leadership, the strategic-design scholar and urban-systems designer Moura Quayle shares her plan for integrating design and leadership, translating processes, principles, and practices from years of experience into tools of change for professional leaders. Quayle describes the key concepts of designed leadership, such as “make values explicit” and “learn from natural systems,” showing how strategic design can spur individual creativity and harness collective energy. For managers at any level, Designed Leadership uses original visuals and field-tested examples to teach the kind of thinking, theorizing, and practicing that result in long-lasting high performance in the workplace and beyond.

Product Details

ISBN-13: 9780231173131
Publisher: Columbia University Press
Publication date: 07/16/2019
Series: Columbia Business School Publishing
Edition description: Reprint
Pages: 240
Sales rank: 1,206,448
Product dimensions: 5.60(w) x 8.70(h) x 0.70(d)

About the Author

Moura Quayle is professor of strategic design, founder of the at the Sauder School of Business, and founder of the Policy Studio at the School of Public Policy and Global Affairs at the University of British Columbia. She has served as the deputy minister at British Columbia’s Ministry of Advanced Education and chairs national boards for applied research, from genomics to global resource governance.

Table of Contents

I. Principles and Methods
1. Ten Principles for Designed Leadership
2. Strategic Design Method: Ask, Try, Do
II. Learning and Practice
3. Thinking Visually and Spatially
4. Places to Practice Designed Leadership
5. Learning and Education for Designed Leadership
6. Designed Leadership Cases
7. Take-Away
Appendix: The Evolution of Strategic Design in Business Thinking
Works Cited

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