Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
|Publisher:||Crown Publishing Group|
|Product dimensions:||5.70(w) x 8.40(h) x 1.30(d)|
About the Author
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch.
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Excerpted from "Decisive"
Copyright © 2013 Chip Heath.
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Table of Contents
1 The Four Villains of Decision Making 9
Widen Your Options
2 Avoid a Narrow Frame 32
3 Multitrack 50
4 Find Someone Who's Solved Your Problem 68
Reality-Test Your Assumptions
5 Consider the Opposite 92
6 Zoom Out, Zoom In 115
7 Ooch 135
Attain Distance Before Deciding
8 Overcome Short-Term Emotion 156
9 Honor Your Core Priorities 175
Prepare to be Wrong
10 Bookend the Future 194
11 Set a Tripwire 218
12 Trusting the Process 239
Next Steps 254
Recommendations for Further Reading 255
Overcoming Obstacles 267