Customers are the Answer to Everything: How to Get and Keep all the Customers Your Business Wants

Customers are the Answer to Everything: How to Get and Keep all the Customers Your Business Wants

by Martha Hanlon, Chris Williams

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Overview

The goal of "Customers are the Answer to Everything" is to show each individual business how they can find customers suited for them and---even better---how their ideal customers can find them. The book content is unique and appealing, and easy for any business to execute. The premise is based on the authors’ experience of working with over 2300 clients just like you. We have uncovered 9 leverages that will catapult any business into action. These leverages focus on getting customers through the door. You’ll identify the key leverages for your business. And you will be pleasantly pleased that all the leverages are either FREE or very affordable to execute. They do not require any special systems or big marketing budgets. All businesses deserve to have all the customers they want. They say it’s The Year of the Entrepreneur. We say it’s The Year of the Customer. Customers make the Entrepreneur.

Product Details

ISBN-13: 9781614481089
Publisher: Morgan James Publishing
Publication date: 11/01/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 210
File size: 2 MB

About the Author

Martha Hanlon cut her marketing teeth in some pretty big places. An MBA from Wharton and years of directing product management and marketing groups for some of the biggest companies in America like AT&T, BT and MCI taught her how Big Guys do marketing. After years of leading the gorillas to revenue gains, she knew it was time to do the same with small business. That’s where the innovation lies. After creating the marketing services group to serve Blanc and Otus Public Relations venture-backed clients, Martha went on to found three businesses of her own. So she “gets” small business. Sought-after to develop new marketing techniques to rapidly build brands, products and leads, leads, leads, she spots trends and breaks a lot of marketing “rules” to deliver new results. Fun, engaging and a bit irreverent, Martha is passionate about the need for businesses to start talking to people the way they talk to each other---in lively, authentic conversations--and to tell stories that help the world understand why they are cool.
Chris Williams started her career as a business builder much earlier than most--at the tender age of 9 she became the top seller in Girl Scout cookies. Chris moved on to more challenging opportunities, eventually becoming a successful sales manager and trainer at Xerox and building her own multimillion-dollar distributorship. After Chris graduated from the University of Oregon with a major in Marketing and Finance, she went straight to work for Xerox, serving as sales manager and district marketing manager. Year over year, her revenue growth topped 18%. Always in the President’s Club, she not only trained over 400 sales reps and launched 48 products.

Table of Contents

Foreword xiii

The Year of the Customer xv

Part 1 The Foundation

Preeminence 3

Positioning 15

Product Funnel 35

Revenue Modeling 47

Extraordinary Offers 57

Part 2 The Customer Activators

The Power 100 73

The Power Hour 83

The Referral System 99

Reviving the Dead 109

Partnet Up 121

Off-Line and On-Line Networking 131

Online Outreach 147

Part 3 Expansion

Support Systems 161

Your Mini Marketing Plan 171

Get Used To Success 175

Now What? 177

Epilogue 183

About The Authors 185

Resources 187

Customer Reviews