Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

by Bruce Nussbaum


View All Available Formats & Editions
Members save with free shipping everyday! 
See details


Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.

Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. 

Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

Product Details

ISBN-13: 9780062088420
Publisher: HarperCollins Publishers
Publication date: 03/05/2013
Pages: 351
Sales rank: 679,844
Product dimensions: 5.70(w) x 9.10(h) x 1.40(d)

About the Author

Bruce Nussbaum, former assistant managing editor for BusinessWeek, is professor of innovation and design at Parsons School of Design and an award-winning writer. He is founder of the Innovation & Design online channel, and IN: Inside Innovation, a quarterly innovation magazine, and blogs at Fast Company and Harvard Business Review. Nussbaum is responsible for starting BusinessWeek's coverage of the annual International Design Excellence Award and the World's Most Innovative Companies survey. He is a member of the Council on Foreign Relations. He taught third-grade science in the Philippines as a Peace Corps volunteer.

Table of Contents

Part I Reclaiming Our Creativity

1 Strokes of Genius Are Not What They Seem 3

2 The Search for the Secrets of Creativity 11

Part II The Five Competencies of Creative Intelligence

3 Knowledge Mining 43

4 Framing 85

5 Playing 117

6 Making 147

7 Pivoting 177

Part III The Economic Value of Creativity

8 Indie Capitalism 223

9 What's Your CQ? 251

Epilogue: Rethinking Creativity 263

Notes 267

Index 337

What People are Saying About This

David Kelley

“Bruce Nussbaum demystifies one of the most important initiatives of our time — unlocking the creativity within ourselves and our organizations.”

Daniel H. Pink

“Bruce Nussbaum is one of America’s most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives.”

Richard Florida

Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way.”

Beth Comstock

“In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization.”

Customer Reviews