Creative Against All Odds: Some Good Advice for Black Creatives

Creative Against All Odds: Some Good Advice for Black Creatives

by Michael Todd Thomas


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For Michael Todd Thomas Jr., an creative entrepreneur, navigating an industry full of barriers and gatekeepers has been the only way to capture his dreams. His unorthodox and often improvised approach to the creative hustle has granted him success and now he wants to share it with any creative of color willing to listen. Towered over Michael Todd Thomas Jr. childhood through his adulthood, Michael discovered that being a creative entrepreneur was not a matter of talent, but a matter of know how. Now, twenty-eight years later, award-winning talent and hustle, Michael Todd Thomas Jr. has created a masterpiece for creative entrepreneurs of color in a easy read 30,000-word book, Creative Against All Odds: Some Good Advice for Black Creatives. Using and first-person narration, the author draws an intimate portrait of life as black designer struggling to land a job in a very white creative industry, Michael, who possessed all the talent didn’t have the connections to even land a job after applying to 128 companies. Rather get down about it he would go own to start his own agency, and that eventually won over the industry success.

Like many black creatives it is a struggle finding employment in the advertising, tech, fashion, and other cool creative jobs—Michael had to navigate the maze of the creative industry strategically, which remains very prejudice to this day, ultimately overlooking the thousands of talented black creators. But Creative against All Odds provides hope and guidance for those affected by the bias system. In the end, Michael decided to use his street smarts, God-given talent and hustle to create a thriving creative business and career.

In 2017, Michael Thomas’s creative agency won several awards from American Marketing Association, Hermes Creative Awards, Addy’s, etc. His company also doubled its yearly profit from the previous year. His ala mater awarded him their 40 under 40 award, and he created a network of opportunity that has already created several jobs for creatives of color. He was named on of Houston’s top 100 young professionals by the Young Houston Magazine. His festival have received great praise from local news outlets such as the Chronicle, and Channel 39.

Product Details

ISBN-13: 9780578473796
Publisher: Kreadiv & Koo Agency
Publication date: 04/18/2019
Series: 1
Pages: 172
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

About the Author

Michael Thomas grew up in the poverty stricken area of Texarkana, Texas where getting paid to do what you love was considered make belief. He is a writer, entrepreneur, speaker, filmmaker, and consultant. In 2012, Thomas founded of Kreadiv & Koo award-winning marketing and advertising agency. He is the co-curator of the Space City Food Truck Festival, which has been featured in the Houston Chronicle, Channel 13 news, and several noteworthy media outlets. He is married with two children. Based in the Greater Houston Area, he has done work from coast to coast. He is a member of Kappa Alpha Psi Fraternity Incorporated. He graduated from Prairie View A&M University with a degree in marketing and certification in entrepreneurship.
Following Creative Against All Odds, Michael Todd Thomas Jr. will begin work on his non-profit, which will focus primarily on the creating opportunity and jobs for minorities in the creative industry.

Table of Contents

Lets Get The Inspiration Out The Way 2

Going From Good To Great 16

Value Propostioning and Positioning 36

Carpool Your Dreams 51

Handle Your Business 76

Creative Muscle 106

Time Management 122

Some Super Practical Advice 135

We Need More Creatives of Color 147

About Author 162

Further Readings 164

Special Thanks166

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