Contemporary Business - Text Only

Contemporary Business - Text Only

by Louis E. Boone

Hardcover(Older Edition)



CONTEMPORARY BUSINESS 2009, 12e, is updated and even better than before! Containing the most important introductory business topics, this paperback text includes the most current information available. You'll find that this new updated edition of CONTEMPORARY BUSINESS will excite you about the world of business as well as help improve your critical-thinking skills. Opening new doors of possibility can be difficult, but CONTEMPORARY BUSINESS gives you the business language you need to feel confident in taking the first steps toward becoming a successful business major and a successful businessperson. The Best Just Got Better!

Product Details

ISBN-13: 9780470426487
Publisher: Wiley
Publication date: 11/28/2003
Edition description: Older Edition

About the Author

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

Table of Contents

Part I. Business in A Global Environment 1. Business: Blending People, Technology, and Ethical Behavior 2. Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility 3. Economic Challenges Facing Global and Domestic Business 4. Competing in Global Markets Part II. Starting and Growing Your Business 5. Options for Organizing Small and Large Businesses 6. Starting Your Own Business: The Entrepreneurship Alternative 7. Electronic Commerce: The Internet and Online Business Part III. Management: Empowering People to Achieve Business Objectives 8. Management, Leadership, and the Internal Organization 9. Human Resource Management and Motivation 10. Improving Performance through Empowerment, Teamwork, and Communication 11. Labor-Management Relations 12. Creating and Producing World-Class Goods and Services Part IV. Marketing Management 13. Customer-Driven Marketing 14. Developing and Pricing Goods and Services 15. Distributing Goods and Services 16. Promoting Goods and Services Using Integrated Marketing Communications Part V. Managing Technology and Information 17. Using Technology to Manage Information 18. Understanding Accounting and Financial Statements Part VI. Managing Financial Resources 19. Financial Management and Institutions 20. Financing and Investing through Securities Markets

Customer Reviews