ISBN-10:
1119498414
ISBN-13:
9781119498414
Pub. Date:
03/26/2019
Publisher:
Wiley
Contemporary Business / Edition 18

Contemporary Business / Edition 18

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Overview

Contemporary Business, 18th Edition, is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.

Product Details

ISBN-13: 9781119498414
Publisher: Wiley
Publication date: 03/26/2019
Pages: 672
Sales rank: 772,479
Product dimensions: 8.50(w) x 10.80(h) x 1.10(d)

Table of Contents

1: The Changing Face of Business

2: Business Ethics and Social Responsibility

3: Economic Challenges Facing Contemporary Business

4: Competing in World Markets

5: Forms of Business Ownership and Organization

6: Starting Your Own Business: The Entrepreneurship Alternative

7: Management, Leadership, and the Internal Organization

8: Human Resource Management: From Recruitment to Labor Relations

9: Top Performance through Empowerment, Teamwork, and Communication

10: Production and Operations Management

11: Customer-Driven Marketing

12: Product and Distribution Strategies

13: Promotion and Pricing Strategies

14: Using Technology to Manage Information

15: Understanding Accounting and Financial Statements

16: The Financial System

17: Financial Management

18: Trends in E-Business(Online Only)

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