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Contemporary Business / Edition 15

Contemporary Business / Edition 15

by Louis E. Boone, David L. KurtzLouis E. Boone
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This text is an unbound, binder-ready edition.

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business. 

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.  

Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.

Product Details

ISBN-13: 9781118218167
Publisher: Wiley
Publication date: 10/22/2012
Edition description: 15th Edition Binder Ready Version
Pages: 704
Product dimensions: 9.20(w) x 10.90(h) x 0.90(d)

Table of Contents

1: The Changing Face of Business

2: Business Ethics and Social Responsibility

3: Economic Challenges Facing Contemporary Business

4: Competing in World Markets

5: Forms of Business Ownership and Organization

6: Starting Your Own Business: The Entrepreneurship Alternative

7: Management, Leadership, and the Internal Organization

8: Human Resource Management: From Recruitment to Labor Relations

9: Top Performance through Empowerment, Teamwork, and Communication

10: Production and Operations Management

11: Customer-Driven Marketing

12: Product and Distribution Strategies

13: Promotion and Pricing Strategies

14: Using Technology to Manage Information

15: Understanding Accounting and Financial Statements

16: The Financial System

17: Financial Management

18: Trends in E-Business(Online Only)

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