Contemporary Advertising

Contemporary Advertising

by Courtland L. Bovée, William F. Arens

Hardcover(2nd ed)

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The Fifth Edition of Contemporary Advertising is an equally dramatic example of this new relationship. Written by a successful advertising man and a respected educator, it not only represents a context vividly familiar to the practitioner but a treasury of insights, information, pertinent examples, and memory refreshers of surprising value. Its division of subjects knitted together with cross references, its sidebars and portfolios, all reflect the diversity that is advertising without lapsing in undue complexity.

Product Details

ISBN-13: 9780256033021
Publisher: McGraw-Hill Higher Education
Publication date: 01/01/1986
Series: Irwin Series in Marketing
Edition description: 2nd ed
Pages: 62945

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