Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business


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As seen on Oprah’s Super Soul Sunday

The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Product Details

ISBN-13: 9781625271754
Publisher: Harvard Business Review Press
Publication date: 01/07/2014
Pages: 368
Sales rank: 61,579
Product dimensions: 5.40(w) x 8.20(h) x 1.10(d)

About the Author

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

Table of Contents

Foreword: Getting Capitalism Back on Track Bill George ix

Preface to the Paperback xv

Introduction: Awakenings 1

1 Capitalism: Marvelous, Misunderstood, Maligned 11

2 Conscious Capitalism and the Heroic Spirit of Business 25

Part 1 The First Tenet: Higher Purpose 41

3 Purpose: The Corporation's Search for Meaning 45

4 Discovering and Growing Purpose 57

Part 2 The Second Tenet: Stakeholder integration 69

5 Loyal, Trusting Customers 75

6 Passionate, Inspired Team Members 85

7 Patient, Purposeful Investors 99

8 Collaborative, Innovative Suppliers 111

9 Flourishing, Welcoming Communities 123

10 A Healthy, Vibrant Environment 139

11 The Outer Circle of Stakeholders 153

12 The Interdependence of Stakeholders 167

Part 3 The Third Tenet: Conscious Leadership 177

13 The Qualities of Conscious Leaders 183

14 Becoming a Conscious Leader 195

Part 4 The Fourth Tenet: Conscious Culture and Management 215

15 Conscious Cultures 217

16 Conscious Management 235

17 Becoming a Conscious Business 251

18 The Power and Beauty of Conscious Capitalism 263

The Conscious Capitalism Credo 273

Appendix A The Business Case for Conscious Capitalism 275

Appendix B Conscious Capitalism and Related Ideas 291

Appendix C Misconceptions About Conscious Capitalism 299

Notes 307

Index 323

Acknowledgments 339

About the Authors 343

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