This book looks at different personality styles and their impact on decision making and sales. It describes how personality conflicts between you and a customer (or a colleague) can lead to disaster. Understanding the personality style of the person you are dealing with can make all the difference.
Table of Contents
Chapter 1: Creating Sales Chapter 2: Breaking Bad Habits Chapter 3: Personality Styles: Introduction Chapter 4: Personality Styles: Basic Training Chapter 5: Personality Styles and Selling Chapter 6: Personality Styles and Buying Chapter 7: Temperament Styles: Introduction Chapter 8: Communication Gaps Chapter 9: Cases in Point Chapter 10: Team Selling Chapter 11: Turnover Sales Chapter 12: Snapshots of Sellers Chapter 13: Snapshots of Buyers Chapter 14: Putting It All Together