Pub. Date:
Taylor & Francis
CIM Revision Cards Marketing Communications / Edition 2

CIM Revision Cards Marketing Communications / Edition 2

by Gill Wood
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Product Details

ISBN-13: 9780750682954
Publisher: Taylor & Francis
Publication date: 12/11/2006
Series: CIM Revision Series
Edition description: Revised, Updated ed.
Pages: 108
Product dimensions: 4.13(w) x 5.82(h) x 0.50(d)

Table of Contents

Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness.

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