For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve?
The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.
That is what this book is all about.
If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you.
You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
|Publisher:||Hay House Inc.|
|Sold by:||Penguin Random House Publisher Services|
|File size:||6 MB|
About the Author
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.
Table of Contents
Start Here: Your Most Important Choice Before Starting a New Business xv
Stage 1 Brainstorm 1
Step 1 Model Brainstorm 5
Step 2 Market Brainstorm 23
Step 3 Business Idea Brainstorm 37
Stage 2 Test 51
Step 4 Bullseye Keyword 55
Step 5 Market Size Sweet Spot 67
Step 6 Market Competition Sweet Spot 99
Step 7 Market Must-Haves 119
Stage 3 Choose 145
Step 8 Choose Your Market 149
Step 9 The Final Step to Launch 167
Bonus Resources 185
25 Profitable Niche Ideas 186
Model Brainstorm Worksheet 186
One-Page Business Model Worksheet 186
Market Brainstorm Worksheet 186
Business Idea Brainstorm Worksheet 187
Choosing Your Green Light Market Worksheet 187
What Type of Business Should You Start? Assessment 187
Full-Color Screenshots of All Graphs and Pages 188
About the Author 205