Choose: The Single Most Important Decision Before Starting Your Business

Choose: The Single Most Important Decision Before Starting Your Business

by Ryan Levesque


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Now in paperback from the author of Ask, a meticulous step-by-step plan for entrepreneurs and start-up businesses to choose the right market to serve.

What type of business should you start? It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesque—featured for his work in The Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering.

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Instead of obsessing over what—as in what should you sell or what should you build—you should first be asking who. As in, who should you serve?

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

Levesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you clarity on what type of business to build and the confidence to finally take that leap and get started.

Product Details

ISBN-13: 9781401951139
Publisher: Hay House Inc.
Publication date: 03/16/2021
Pages: 240
Sales rank: 1,244,801
Product dimensions: 5.40(w) x 8.30(h) x 0.80(d)

About the Author

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the author of Ask. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in®, a leading marketing funnel software for entrepreneurs.

A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.

Table of Contents

Start Here: Your Most Important Choice Before Starting a New Business xv

Stage 1 Brainstorm 1

Step 1 Model Brainstorm 5

Step 2 Market Brainstorm 23

Step 3 Business Idea Brainstorm 37

Stage 2 Test 51

Step 4 Bullseye Keyword 55

Step 5 Market Size Sweet Spot 67

Step 6 Market Competition Sweet Spot 99

Step 7 Market Must-Haves 119

Stage 3 Choose 145

Step 8 Choose Your Market 149

Step 9 The Final Step to Launch 167

Epilogue 179

Bonus Resources 185

25 Profitable Niche Ideas 186

Model Brainstorm Worksheet 186

One-Page Business Model Worksheet 186

Market Brainstorm Worksheet 186

Business Idea Brainstorm Worksheet 187

Choosing Your Green Light Market Worksheet 187

What Type of Business Should You Start? Assessment 187

Full-Color Screenshots of All Graphs and Pages 188

Glossary 189

Notes 195

Acknowledgments 199

About the Author 205

Customer Reviews