What type of business should you start? It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesquefeatured for his work in The Wall Street Journal, USA Today, Forbes, and Entrepreneurhas guided thousands of entrepreneurs through the journey of answering.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
Instead of obsessing over whatas in what should you sell or what should you buildyou should first be asking who. As in, who should you serve?
The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.
That is what this book is all about.
Levesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you clarity on what type of business to build and the confidence to finally take that leap and get started.
|Publisher:||Hay House Inc.|
|Product dimensions:||5.40(w) x 8.30(h) x 0.80(d)|
About the Author
Table of Contents
Start Here: Your Most Important Choice Before Starting a New Business xv
Stage 1 Brainstorm 1
Step 1 Model Brainstorm 5
Step 2 Market Brainstorm 23
Step 3 Business Idea Brainstorm 37
Stage 2 Test 51
Step 4 Bullseye Keyword 55
Step 5 Market Size Sweet Spot 67
Step 6 Market Competition Sweet Spot 99
Step 7 Market Must-Haves 119
Stage 3 Choose 145
Step 8 Choose Your Market 149
Step 9 The Final Step to Launch 167
Bonus Resources 185
25 Profitable Niche Ideas 186
Model Brainstorm Worksheet 186
One-Page Business Model Worksheet 186
Market Brainstorm Worksheet 186
Business Idea Brainstorm Worksheet 187
Choosing Your Green Light Market Worksheet 187
What Type of Business Should You Start? Assessment 187
Full-Color Screenshots of All Graphs and Pages 188
About the Author 205