China's iGeneration: Cinema and Moving Image Culture for the Twenty-First Century

China's iGeneration: Cinema and Moving Image Culture for the Twenty-First Century


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This innovative collection of essays on twenty-first century Chinese cinema and moving image culture features contributions from an international community of scholars, critics, and practitioners. Taken together, their perspectives make a compelling case that the past decade has witnessed a radical transformation of conventional notions of cinema. Following China's accession to the WTO in 2001, personal and collective experiences of changing social conditions have added new dimensions to the increasingly diverse Sinophone media landscape, and provided a novel complement to the existing edifice of blockbusters, documentaries, and auteur culture. The numerous 'iGeneration' productions and practices examined in this volume include 3D and IMAX films, experimental documentaries, animation, visual aides-mémoires, and works of pirated pastiche. Together, they bear witness to the emergence of a new Chinese cinema characterized by digital and, trans-media representational strategies, the blurring of private/public distinctions, and dynamic reinterpretations of the very notion of 'cinema' itself.

Editorial Reviews

From the Publisher

“… these essays successfully achieve the aim of ‘mapping out where this moving image culture exists within the context of China’s individualizing, consumption-oriented, urban and technologically mutable post-WTO society’ (1), and the book will certainly engender further research in this rich and evolving subject area.” -Alphaville Journal

China ’s iGeneration successfully satisfies the reader’s curiosity about China – a worldupcoming nation, and demonstrates the transformation and development of Chinese Cinema from different perspectives through essays written by both Chinese and non- Chinese writers … All in all, the strength of China’s iGeneration is in its careful introduction of the uniqueness of Chinese culture for those who have not been exposed to such concepts before. At the same time, it expresses the authors’ deep understanding and knowledge of fastchanging dynamics in Chinese cinema culture. We all know that China is the world’s second-largest economy, with a rich and unique culture and historical background. Now China’s iGeneration presents the ‘new’ generation through its cinematic point of view and provides readers with a fresh perspective on this great nation.” -Chika Okuyama, Film Matters

Product Details

ISBN-13: 9781501315749
Publisher: Bloomsbury Academic
Publication date: 11/19/2015
Edition description: Reprint
Pages: 368
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

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