Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide.
Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
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About the Author
Table of Contents
People: Find Good People-Set Them Free 13
Brand: Flying the Flag 41
Delivery: Special Delivery 95
Learning from Mistakes and Setbacks: Damage Report 169
Innovation: A Driver for Business 215
Entrepreneurs and Leadership: Holding on and Letting Go 253
Social Responsibility: Just Business 287
Epilogue: Success 323