ISBN-10:
0073511722
ISBN-13:
9780073511726
Pub. Date:
10/29/2008
Publisher:
McGraw-Hill Education
Business: A Changing World / Edition 7

Business: A Changing World / Edition 7

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Overview

Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and bestpractices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.

Product Details

ISBN-13: 9780073511726
Publisher: McGraw-Hill Education
Publication date: 10/29/2008
Edition description: Older Edition
Pages: 624
Product dimensions: 7.90(w) x 9.90(h) x 1.00(d)

About the Author

O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.
Dr. Linda Ferrell is a Distinguished Professor of Leadership and Business Ethics in The Jack C. Massey College of Business at Belmont University. Before joining the College of Business, she was a Professor of Marketing and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. She co-manages a second $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico with her husband, Dr. O.C. Ferrell. Dr. Ferrell earned a Ph.D. in Management from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University. Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including Business Ethics: Ethical Decision Making and Cases, Business and Society, Management, and Introduction to Business. Professionally, Dr. Ferrell served as an account executive in advertising with McDonalds' and Pizza Hut's advertising agencies. Dr. Ferrell is on the Board of Directors of Mannatech, Dallas, a NASDAQ listed, health and wellness company. She serves on the Board of the National Association of State Boards of Accountancy-Center for the Public Trust. She serves on the executive committee, board, and academic advisory board of the Direct Selling Education Foundation. She is on the Cutco/Vector college advisory board. She has significant experience working with the direct selling industry. She serves on the advisory board of Savant Learning. She is also President of the Academy of Marketing Science. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.
Geoffrey A. Hirt is currently Professor of Finance at DePaul University and Director of Equity Research at Mesirow Financial. He received his PhD in Finance from the University of Illinois at Champaign-Urbana, his MBA from Miami University of Ohio and his BA from Ohio-Wesleyan University. Geoff has directed the Chartered Financial Analysts Study program for the Investment Analysts Society of Chicago since 1987. From 1987 to 1997 he was Chairman of the Finance Department at DePaul University and taught investments, corporate finance, and strategic planning. He developed and was director of DePaul's MBA program in Hong Kong and has taught in Poland, Germany, Thailand, and Hong Kong. Geoff has published several books. The sixth edition of Fundamentals of Investment Management was released in July 1998 and is published by Irwin/McGraw-Hill. Additionally, Geoff is well known for his book Fundamentals of Financial Management published by Irwin/McGraw-Hill. Now in its eighth edition, this book is used at over 600 colleges and universities worldwide, and it has been translated into Chinese, Japanese, and Spanish. Geoff plays tennis and golf, is a music lover, and enjoys travelling with his wife, Linda.

Table of Contents

Chapter 1 – The Dynamics of Business and Economics
Part 1 – Business in a Changing World
Chapter 2 – Business Ethics and Social Responsibility
Appendix A: The Legal and Regulatory Environment
Chapter 3 – Business in a Borderless World
Chapter 4 – Managing Information Technology & E-business
Part 2 – Starting and Growing a Business
Chapter 5 – Options for Organizing Business
Chapter 6 – Small Business, Entrepreneurship, and Franchising
Part 3 – Managing for Quality and Competitiveness
Chapter 7 – Managerial Decision Making
Chapter 8 – Organization, Teamwork, and Communication
Chapter 9 – Production and Operations Management
Part 4 – Creating the Human Resource Advantage
Chapter 10 – Motivating the Work Force
Chapter 11 – Managing Human Resources
Part 5 – Marketing: Developing Relationships
Chapter 12 – Customer-Driven Marketing
Chapter 13 – Dimensions of Marketing Strategy
Part 6 – Financing the Enterprise
Chapter 14 – Accounting and Financial Statements
Chapter 15 – Money and the Financial System
Chapter 16 – Financial Management and Securities Markets
Appendix B: Personal Financial Planning
Appendix C: The Business Plan
Appendix D: Personal Career Plan

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