From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
• Intentionally target children at an alarmingly young age
• Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
• Purposely adjust their formulas in order to make their products chemically addictive
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductionsthe Hidden Persuaders of the 21st centuryand shows why they are more insidious and pervasive than ever.
|Publisher:||Crown Publishing Group|
|Product dimensions:||6.38(w) x 9.54(h) x 1.07(d)|
About the Author
MARTIN LINDSTROM was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketersnow turned consumer advocateLindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc.
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Excerpted from "Brandwashed"
Copyright © 2011 Martin Lindstrom.
Excerpted by permission of The Crown Publishing Group.
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