BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR

BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR

by Michael Kofler

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Overview

Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

Product Details

ISBN-13: 9783640685158
Publisher: GRIN Publishing
Publication date: 01/01/2010
Sold by: CIANDO
Format: NOOK Book
Pages: 8
Sales rank: 1,153,095
File size: 120 KB

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