Bloom's Morning: Coffee, Comforters, and the Secret Meaning of Everyday Life

Bloom's Morning: Coffee, Comforters, and the Secret Meaning of Everyday Life

by Arthur Asa Berger

Paperback

$15.95
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Overview

A profound way to understand morning rituals in America. Coffee, comforters, king-sized beds, gel toothpaste, razors, underwear, the morning shower—all activities and objects we have tended to pay no attention to—until the publication of this book. In a series of short vignettes endearingly illustrated by the author, Arthur Asa Berger gives Americans a profound way to understand their morning rituals. Have you ever considered, for instance, that the digital clock, by producing free-floating liquid numerals disconnecting us from both time past and time future, could be interpreted as a metaphor for the alienation many people feel in contemporary society? Or consider our nightclothes: The pajama is the most immediate witness to our sexual activities; thus, we cover our pajamas with a bathrobe to guard against the anxiety of being revealed to other family members. The pajama is intricately connected to human shame. Bloom's Morning, with 36 short chapters bracketed by brief essays on the nature of semiotic analysis, is a perfect book for the inquisitive mind. It is chock-full of valuable and quirky nuggets from this most interesting of social commentators—items that, taken together, give us a new vision through which to understand ourselves.

Product Details

ISBN-13: 9780595167500
Publisher: iUniverse, Incorporated
Publication date: 01/15/2001
Pages: 228
Product dimensions: 6.00(w) x 9.00(h) x 0.52(d)

Table of Contents

Prefaceix
Acknowledgmentsxiii
Part 1Introduction: On the Theory of Everyday Life3
Part 2Ulysses Sociologica
1Bloom's Morning39
2Digital Clock Radios41
3King-Sized Beds45
4Sheets49
5Comforters53
6The Master Bedroom57
7Closets61
8Jogging65
9The Bathrobe69
10Bathrooms73
11The Water Pik Shower77
12Bath Soap81
13Shampoos84
14Gel Toothpaste88
15Pajamas91
16Broadloom Carpets94
17Slippers97
18Electric Hair Dryers101
19Electric Toothbrushes104
20Razors108
21Underwear111
22Stockings115
23Shirts119
24Ties122
25Suits126
26Shoes130
27Kitchens134
28The Refrigerator138
29Supermarkets142
30The Morning Newspaper146
31Breakfast150
32The Toaster155
33Garbage Disposals159
34Dishwashers163
35Trash Compactors167
36Mail171
Part 3Conclusion: Myth, Culture, and Everyday Life177
References193
About the Book and Author197
Index199

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