by Herb Alpert


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With Rise, Herb Alpert, who, in the early '60s had hit upon the formula of marrying his "lonely bull" trumpet sound to light mariachi music and pop standards, in the late '70s hit upon the formula of marrying that same sound to contemporary rhythm tracks and scored a comeback with the #1 title song. Beyond was the follow-up album, and Alpert, who knew a gimmick when he found one, turned out another album of similar material, though none of it was as distinguished as "Rise." The title song, which struggled halfway up the singles chart, was Herb Alpert-meets-Giorgio Moroder (though the Eurodisco producer was not involved), while "Keep It Goin'" was reggae-plus-horn. Alpert also covered Earth, Wind & Fire's "That's The Way Of The World" (he had never shied away from borrowing other people's horn songs). The early indication was that the new formula was going to get stale much faster than the old one did.

Product Details

Release Date: 09/09/2016
Label: Herb Alpert Presents
UPC: 0814647020792
catalogNumber: 702079
Rank: 23669

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