Be Our Guest: Perfecting the Art of Customer Service

Be Our Guest: Perfecting the Art of Customer Service

by The Disney Institute, Theodore Kinni

Hardcover(1 ED)

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Whether they are called clients, customers, constituents, or, in Disney-speak, guest, all organizations must better serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.

Product Details

ISBN-13: 9780786853076
Publisher: Disney Press
Publication date: 05/28/2001
Series: A Disney Institute Book Series
Edition description: 1 ED
Pages: 208
Product dimensions: 5.25(w) x 7.50(h) x 0.75(d)
Age Range: 3 Months to 18 Years

About the Author

Ted Kinni has authored thirteen business books. He has ghostwritten seven books for Booz & Company, Prime Resource Group, The Walt Disney Company, LIF Group, and IMPAQ, Inc. He is also an active business journalist, whose articles and book reviews have appeared in a wide variety of periodicals, including cover stories in Harvard Management Update, Across the Board, Training, Selling Power, Quality Digest, and Corporate University Review.

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