Be Obsessed or Be Average

Be Obsessed or Be Average

by Grant Cardone


$24.30 $27.00 Save 10% Current price is $24.3, Original price is $27. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Tuesday, October 22


From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. 

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. 

If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.

Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.

Product Details

ISBN-13: 9781101981054
Publisher: Penguin Publishing Group
Publication date: 10/11/2016
Pages: 240
Sales rank: 48,237
Product dimensions: 6.10(w) x 9.20(h) x 1.00(d)

About the Author

Grant Cardone is a massively successful entrepreneur, real estate investor, sales trainer, consultant, and public speaker. He also owns the Grant Cardone TV Network, a digital home for business owners and other success-minded people, where he hosts, directs, and produces programs that help people do whatever it takes to succeed. His bestselling books include The 10X Rule and If You're Not First, You're Last. He lives in Miami Beach with his wife, Elena Lyons Cardone, and two children. An active philanthropist, Grant will be donating a portion of the proceeds from this book to Drug Free America and Drug Free World.

Read an Excerpt

Chapter 1

Excerpted from "Be Obsessed or Be Average"
by .
Copyright © 2016 Grant Cardone.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Introduction 1

Chapter 1 Obsession Saved My Life-and It Will Save Yours 7

Chapter 2 Obsession Is Your Only Option 21

Chapter 3 What to be Obsessed With 39

Chapter 4 Feed the Beast 51

Chapter 5 Starve the Doubt 67

Chapter 6 Dominate to Win 93

Chapter 7 Stay Dangerous 111

Chapter 8 Obsessed with Sales 130

Chapter 9 Overpromise, Overdeliver 143

Chapter 10 Build an Obsessed Team 161

Chapter 11 Be a Control Freak 185

Chapter 12 Obsessed with Persistence 194

Chapter 13 Obsession Forever 205

Acknowledgments 217

Resources 221

Glossary 223

Notes 229

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Be Obsessed or Be Average 5 out of 5 based on 0 ratings. 22 reviews.
Brandon_H More than 1 year ago
I have been subscribed to Grant Cardone's Youtube channel for a few years now, and after watching countless hours of his show "Young Hustlers" I just had to buy this book. It's an easy to understand yet POWERFUL read. His story is enough to make you feel sorry for what he had to endure, yet his success makes you want to push through your own struggles to obtain greatness. Cardone has reignited the flame that used to burn inside me before I started to get discouraged and bogged down by the burdens of paying bills and raising a family. I highly recommend "Be Obsessed or Be Average" to anyone who needs not only inspiration to become obsessed with their dreams, but a road map to turn those same dreams into reality. Thank you Grant!
Steve_LaVelle More than 1 year ago
GC - this book delivers the goods. Once again, you've walked the walk and continue to over deliver. Chapters 1-3 Grant's story - the why, how and what to be #BOBA is - it's a feature film waiting to happen. It's the missing piece that you never get to see or hear about in his life! Chapters 4 - 6 Feed the Beast, Starve the Doubt and Dominate to win all messages that Grant shares all the time - powerful - love the quotes and hash tags that are highlighted through out the chapters. "Obsession isn't about settling or sacrificing things that are important to you, it's about having it all. Chapters 7 - 9 are the core of Grant's OBSESSION and domination in sales! It's unique to read it in this context because you have the ability to visualize what is jumping off the page and apply it to your own areas of expertise, journey etc... Chapters 10 - 13 will be for me the foundation of this book - build an OBSESSED team, be a control freak ( OMG so me Megan) OBSESSED with persistence and OBSESSION forever. I know it will be the core for all the 10Xer's out there. Page 198 about persistence for me is a game changer. Overall if you ever wanted to not just win but to dominate your space this book is for you. This book is really the pinnacle of how and what makes Grant Cardone go. You have to walk through the experience which is in a perfect world he would haven't written this first and had all the other books follow but the worlds not perfect. No doubt this will be a #1 Best Seller and stay that way for along time. LOVED, LOVED this book. Don't know how you'll top this one Grant Cardone! Five stars my friend!
Anonymous More than 1 year ago
Very solid read!
Anonymous More than 1 year ago
loved this book very great loved the stories of this book Grant meant well when writing this book cant wait till next book
MichaelJaweed More than 1 year ago
Earlier this year, I came in contact with one of Grant's book "The 10X Rule". And this single book changed my life for the better. I quit my job and tripled my income. When I heard about Grant's new book I was elated. I loved "Be Obsessed or Be Average" because it talks about the things that make other people uncomfortable; it discusses and challenges a lot of the basic work life balance. This book also challenges the notion of time management. Overall, I rated this book 5 stars because the material in this book can and will empower people's lives.
Natasha_O More than 1 year ago
I have been watching Grant Cardone on You Tube for about 2 months and I am, now, subscribed to his tv channel. Be Obsessed or Be Average is a life changer. I pre-ordered so I was able to listen to Grant read the book and give his true feeling behind every word. Once I received the hard copy, that was the cherry on top. Grant helped me realize I need to follow my dreams and don't suppress them and make no apologies for what I want out of life. His breakdown of how obsession is needed to be successful has made me move at a pace I never thought possible. If you are stuck in life, if you are successful in life, if you are confused about your next move... no matter where you are in life...THIS BOOK IS FOR YOU!
DarrellMuhammad More than 1 year ago
I've read all Grant's books and this is the pinnacle of all of them. Over my 20yrs of reading business and self help books Grant has a unique way of keeping it real with no fluff or theory. Be Obsessed tells you Grant's story but more importantly gives you permission to be obsessed with going after success in all areas in your life. I read the entire book in 3 days. That's how good it is. I'm in chapter 2 of my second read and I'm still finding new nuggets to help me get closer to becoming obsessed. Be Obsessed not only gives you your possibilities but also how to activate your obsession that lay dormant in all of us.
david Williams More than 1 year ago
Highly Recommend Already bought many copies for my team and almost done with the audio version! Grant is the man!
Anonymous More than 1 year ago
Grant Cardone never disappoints. I'm so glad someone like him is giving us permission to be obsessed. We have so many people saying to just live a regular life and you'll be good but I want MORE. I want to be able to live an abundant life, this book is my new fav. Thanks Grant, BUY THIS BOOK!
thethomfather More than 1 year ago
Grant Cardone is KING!!! If you have not heard of him you have either been living under a rock or have no concern with being great! This man has inspired more people than what he probably even knows about and is spot on in this book as well. I have bought and read all books written by him and this is his best yet! Be Obsessed or Be Average!!! #BOBA
907millionaire More than 1 year ago
As to be expected, Grant Cardone has delivered yet again! Similar to The 10x Rule he expresses the mindset one needs to attain success while also clearly illustrating the type of opposition you can expect when you start applying this principal.
Anonymous More than 1 year ago
Amazing book! It is amazing how i feel it changing my life. I am already obsessed, but in all the wrong things. Thank you Grant! For helping me make everything right.
Sarkis More than 1 year ago
Truly an eye-opener, it grabs you from the solar plexus and shakes you back to life! Somewhere along the line I had lost my purpose, hence the burning obsession that I once experienced was no longer there fueling my drive to work towards my true potential. After reading your book, Be Obsessed or Be Average, I have mustered the courage to stand up and reclaim greatness once more. Thank you Uncle G!!!
danny-M More than 1 year ago
Grant let me just take the time to congratulate you on this masterpiece. I have read alot of business books and this is easily one of the best. yes it has motivational stuff but it also has tangible advice for you to go out there and become the best in your field. I will be reading this book at least once every month. Thank you grant.
chance-dite More than 1 year ago
The middle class is disappearing because the American dream has been built on average and slowly been stripped down to something pathetic. Saving nickels and dimes isn't going to get the job done and way too many people settle for average. The word obsessed has a negative connotation to it and may even scare some people from buying; if that is you then you are the exact person that needs this book. All the people who have truly become great and mastered a craft, themselves, and life have all been obsessed. Everyone has an obsession, some change frequently and some remain steady. The challenge is finding where that currently lies and shifting it to something that matches your true destiny, wants, and calling and then staying consistent. Here is a hint, where ever your treasure is, there your heart will be also. Examine where you put your time, money, and focus. Grant shares some very personal stories and struggles of how he went through this process and finally focused his obsession for the benefit and good of him, his family, and others. Get the book, take the advice, and change your life to become obsessed towards something that will ultimately bring you the lifestyle you ultimately desire. #begreat
Lesnichols More than 1 year ago
He has done it again! Grant seems to always deliver nothing but the best! No matter what you are doing in your life you have to be obsessed to be the best!
JoeNicolosi More than 1 year ago
Grant Cardone brings it yet again in what I think is his most powerful book yet. He brought the fire with the 10x rule book and now steps it up to a whole different level. This book is a blueprint for success. Simply said those at the top in their industry possess this one quality... they get OBSESSED. Grant has achieved the American dream, becoming a self made millionaire through an obsession he had to break out of the middle class mindset. We can all learn from Grant and in this book we dig deeper in to the mindset of an obsessed millionaire.
Markds More than 1 year ago
I'm very excited about this book. I'm currently reading the 10x Rule right now and it is life changing. And I heard Grant talking about this new book and I have been labeled a workaholic, obsessed and many other things can't wait for book to come in a Must Read I'm in automotive industry this is a must
DVBank More than 1 year ago
Another premium product worth triple its weight in GOLD from the one and only Grant Cardone! This is not just some 'self-help' book, it is a road map for success, for those that choose to take control of their lives and BE OBSESSED.
Anonymous More than 1 year ago
Can't wait to get my copy! Grant Cardone has a in your face type of humor and this is a life story of his rise to the top! Grant is also a great father and husband! This book is a game changer !!!
Robert syslo More than 1 year ago
The Book we have been Waiting for. This is the book that tells all. If you want that great job, that great business, that great relationship, great friendship and massive expansion in all areas of your life this book is the book to show you how to do it. Grant as always brash, direct and in your face get ready for a wild ride and enjoy a new obsession with the positive. A must read!
J_Stoops More than 1 year ago
Everyone loves to read about or watch highly successful people - after they've already made it. Be Obsessed or Be Average is Grant's entire story of overcoming the challenges and roadblocks anyone will have to go through in order to become the successful person we enjoy watching on TV documentaries. And just in typical Cardone fashion, Grant will actually show you how you can, too. This is a must read, if you aren't average.