Exam Board: AQA
Written by experienced examiner Neil James, this Student Guide for Business focuses on the key topics of business, management, leadership and decision-making to improve marketing performance.
The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:
* Identify key content for the exams with our concise summary of topics
* Find out what examiners are looking for with our Questions and Answers section
* Test their knowledge with rapid-fire questions and answers
* Avoid common pitfalls with clear definitions and exam tips throughout
* Reinforce their learning with bullet-list summaries at the end of each section