Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In

Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In

by Brian X. Chen

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Even Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"--an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functions--now more than 200,000 and counting.

But the iPhone has implications far beyond the phone or gadget market. In fact, it's opening the way to what Brian Chen calls the "always-on" future, where we are all constantly connected to a global Internet via flexible, incredibly capable gadgets that allow us to do anything, anytime, from anywhere. This has far-reaching implications--both positive and negative--throughout all areas of our lives, opening the door for incredible personal and societal advances while potentially sacrificing both privacy and creative freedom in the process.

Always On is the first book to look at the surprising and expansive significance of Apple's incredibly powerful vertical business model, and the future it portends.

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Product Details

ISBN-13: 9780306822100
Publisher: Hachette Books
Publication date: 09/25/2012
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Pages: 256
File size: 306 KB

About the Author

Former associate editor for Macworld magazine, Brian X. Chen currently writes for, where his regular column on Apple is followed by millions of readers. He lives in San Francisco.

Table of Contents

Prologue 1

Chapter 1 The Dream of the Perfect Thing 9

Chapter 2 A New Frontier 27

Chapter 3 The Always-On Society 43

Chapter 4 Skyscraper Businesses 65

Chapter 5 The Battle for Control 91

Chapter 6 Smarter or Dumber? 115

Chapter 7 For Better or Worse 133

Chapter 8 Disconnected 153

Chapter 9 iSpy: The End of Privacy 171

Chapter 10 Perfect Vision 191

Afterword 207

Notes 211

Acknowledgments 231

Index 233

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