The 10X Rule: The Only Difference Between Success and Failure

The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone


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Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichés and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

  • Learn the "Estimation of Effort" calculation to ensure you exceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

Product Details

ISBN-13: 9780470627600
Publisher: Wiley
Publication date: 04/26/2011
Pages: 256
Sales rank: 12,391
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created three multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management. He lives in Los Angeles with his wife Elena Lyons and their daughter Sabrina. For more information, please visit

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Table of Contents


Chapter 1 What Is the 10X Rule?

Chapter 2 Why the 10X Rule Is Vital.

Chapter 3 What Is Success?

Chapter 4 Success Is Your Duty.

Chapter 5 There Is No Shortage of Success.

Chapter 6 Assume Control for Everything.

Chapter 7 Four Degrees of Action.

Chapter 8 Average Is a Failing Formula.

Chapter 9 10X Goals.

Chapter 10 Competition Is for Sissies.

Chapter 11 Breaking Out of the Middle Class.

Chapter 12 Obsession Isn’t a Disease; It’s a Gift.

Chapter 13 Go “All In” and Overcommit.

Chapter 14 Expand—Never Contract.

Chapter 15 Burn the Place Down.

Chapter 16 Fear Is the Great Indicator.

Chapter 17 The Myth of Time Management.

Chapter 18 Criticism Is a Sign of Success.

Chapter 19 Customer Satisfaction Is the Wrong Target.

Chapter 20 Omnipresence.

Chapter 21 Excuses.

Chapter 22 Successful or Unsuccessful?

Chapter 23 Getting Started with 10X.


About the Author.


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10X Rule 4.7 out of 5 based on 0 ratings. 33 reviews.
Grady1GH More than 1 year ago
Grant Cardone keeps publishing books about altering life to empower us to succeed, and obviously the books (most become best sellers) have a major impact. THE 10X RULE is no exception. One of the reasons Cardone's books are credible lies in the fact that he uses his own life and ladder to success as an example to follow. No created stories of nerds breathing in, expanding the lungs and the mind, and witnessing miraculous change: Cardone shares his own journey and thereby makes his concepts live and blossom. Cardone's writing style is conversational with the reader and he makes the reader feel as though the conversation and lessons he shares are between two people. Granted, that style is a 'technique' but it works. At the end of each very readable and brief chapter he provides a one-page exercise to make sure the reader is up to par with the progress. Sound pedantic? Try moving on to the next chapter without taking advantage of these exercises and it is likely that the committed reader will back track and complete these easy but serious assignments. Cardone's 10X Rule (Domination Mentality) is in words rather simple: think far beyond current expectations and goals, making them 10 times the size of current concepts, and don't let anything get in your way to reaching greater, substantial heights - in career expectations, in money, in relationships, and in health and longevity. Or as Cardone proposes, 'You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.' Early on in his book he offers the following: 'the following is the basic series of mistakes people make when setting out to achieve goals: 1. Mistargeting by setting objectives that are too low and don't allow for enough correct motivation. 2. Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish target. 3. Spending to much time competing and not enough time dominating their sector. and 4. Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal.' The remainder of this book tackles all the possibilities and accompanying techniques for achieving the 10X Rule. The messages are self help oriented and may sound like 'easy for him to say but not for me' dialogue, but the difference in Grant Cardone's principles is that he believes it is a given that all the potential lies within us - and he works on that assumption eventually proving to us that it is true: remember, he is standing beside us all the way giving his own life as an example. Though there are many passages in the book that merit sharing, reading and participating in the 10X Rule makes those pieces of wisdom and advice become gifts to the reader. 'Successful people talk, think, and approach situations, challenges, and problems differently than most - and they definitely think about money differently....Have a 'can do' attitude, Believe that 'I will figure it out', 'Focus on opportunity', 'Love challenges', 'Seek to solve problems', Persist until successful', 'Take risks', 'Be unreasonable,' 'Be dangerous', 'Create wealth', 'Readily take action', 'Always say 'Yes' ', 'Habitually commit', 'Go all the way', 'Focus on 'Now' ', 'Demonstrate courage', 'Be on a mission', 'Commit first - figure out later', 'Be disciplined', 'Reach up in relationships' etc.
Jackaroe More than 1 year ago
This is really a moment of truth for self and family. My son (15) has realized a new level of confidence that I can only be grateful for. We now have discussions that have transcended our relationship to challenge each other for greater good. Yes he is only 15.
CharlesE More than 1 year ago
I have the ebook and the audio book. This book and Grant, has changed my life. This books should be required reading in school.
RobertWiesman More than 1 year ago
The 10X Rule if not just read but executed will make your life 10 times better! It has for mine! Its a must!
Pajardo More than 1 year ago
Grant has done it again! This book will make you take massive action. You can not read it and be the same. Grant says that success is your duty, obligation and responsibility. If you are AVERAGE and want to be ABOVE AVERAGE in every part of your life then follow the "THE 10X RULE" Greg Pajardo
Anonymous More than 1 year ago
I recommend this book to any entrepreneur and anyone looking to improve an area of their life. The concepts explained can be applied to anyone’s life. Easy read, easy to understand, and engaging.
Anonymous More than 1 year ago
Trust me, just read it!
Anonymous More than 1 year ago
Good points. Could have been 100 pages
Anonymous More than 1 year ago
One of the best books out there. This book was written by no other than The Great Genius MR. Grant Cardone. Hands down all time Best Game and Life Changer for all of us who want the Best in life. Buy this Book and tap into the sea of abundance in all aspects of life. Get rich, stay wealthy and live your life right!! And no I dont work for him..... Andres Castillo
D7D More than 1 year ago
very straightforward book on how to be more productive. in a nut shell: whatever your expectations are, set the bar much much higher. most of us underestimate what it takes to reach our goals so if we expect something to happen we need to set the mark sky high and then work work work, with focused activity, and the goals will unravel while we probably are so caught up in the work. hope this helps anyone interested in The 10X Rule
Anonymous More than 1 year ago
It is a great help and motivation!
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tomquigley More than 1 year ago
I not only read this but I bought the audio version as well. I can not get enough. Many of the things Grant reminds us in this books is how we control our own destiny. We are the writers of our own endings and beginnings. Valuable words that helped me to recognize some of my short comings and realize my potential !
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