Title: Managing Customer Relationships and Building Loyalty, Author: Jochen Wirtz
Title: Designing Complaint Handling and Service Recovery Strategies, Author: Jochen Wirtz
Title: Service Marketing Communications, Author: Jochen Wirtz
Title: Managing People for Service Advantage, Author: Jochen Wirtz
Title: Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving: How the Right Approach Can Move Ideas from R&D to Market - and Get the Economy Moving, Author: Eugene A Fitzgerald
Title: Crafting the Service Environment, Author: Jochen Wirtz
Title: Understanding Service Consumers, Author: Jochen Wirtz
Title: Service Quality and Productivity Management, Author: Jochen Wirtz
Title: Designing Customer Service Processes, Author: Jochen Wirtz
Title: Building a World Class Service Organization (Assessment Tool), Author: Jochen Wirtz
Title: Balancing Capacity and Demand in Service Operations, Author: Jochen Wirtz
Title: Pricing Services and Revenue Management, Author: Jochen Wirtz
Title: Developing Service Products and Brands, Author: Jochen Wirtz
Title: Positioning Services in Competitive Markets, Author: Jochen Wirtz